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Notes from real work on technical SEO, automation, AI search, search forensics and growth marketing.
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- GEO Is Just SEO: How Brands Really Get Into AI AnswersThere is no secret formula for visibility in AI search. If a brand is not in search results, no AI assistant can find it, let alone recommend it.
- How Phishing Exploits Search: SEO Poisoning, Cloaking and Brand ImpersonationThe brand you search for every day is one of a scammer’s most valuable distribution channels. Over the past few years I’ve watched hundreds of phishing sites force their way into the search results of established brands — from the defensive side. Here is every link in that chain, and the defence that breaks it.